There are lots of things to learn about pay per click but the basics are straightforward. One thing you’ve got to realize is that the keywords you bid on, the adverts you write and your landing page are all firmly related and the searcher has to feel as if they have come to the place they wanted. Very often beginners miss that and it look as if they do all 3 parts on different days – they lose the consistency. Programs like PPC Classroom 3.0 teach all the basics through advanced subjects, but it’s one thing to grasp the theory and another is to put it in practice. Always bear in mind that you’ve got to be consistent in the entire pay per click process.